Friday, January 29, 2010

small object, LARGE SUBJECT

The existence of iPods in our culture illustrates our love for technology, isolation, and of course music. We love to bring our music library with us everywhere simply because we can. We want to be able to shut the world out and retreat to the comfort zone of our favorite songs as we walk down the street.
iPod promotions use catchy music, bright colors, and trendy concepts to get people to buy new versions of something they already have. Although most iPods do the same thing there are countless incarnations of them from mini to nano to classic to shuffle to touch. Sometimes the only difference I can find between models is the shape. But because they are a new piece of technology we have to have them.
Personally I get the most use out of my iPod when running. I like that depending on the song I can relax and use running as something theraputic or use the music to pump me up to run harder. I also like that the music can shut me out of my surroundings. It let's me concentrate more on myself and the way my body is responding to the run.
The manufacturers of the iPod assume Americans will continue to expand their music library and be interested in new gadgets. Apple's costomers will continue to want to brag about having the newest bit of technology when really the iPod they have now is probably sufficient.

No comments:

Post a Comment